I had the opportunity to work on a captivating project – the branding of a spices brand called 'Twabel' in Dubai. 'Twabel' is an Arabic word that means 'spices,' and that meaning served as the heart of our creative inspiration. For this project, I was entrusted with creating not just a brand identity but also packaging designs that would make 'Twabel' stand out on the shelves. The logo, a defining element of the brand, took the form of the letter 'T' composed of dots, each one representing the aromatic essence of spices. This circular arrangement was not just visually appealing but also tied perfectly to the unique packaging design of spice containers in the store. The end result was a harmonious blend of tradition and modernity, where the rich heritage of spice trade met contemporary design aesthetics. 'Twabel' was not just a brand; it became an experience that resonated with the authenticity and flavors of spices.